Posted November 07, 2018 09:00:30 Aussie boutique chain Wholesale Club is planning to launch a new way of shopping for its customers this year, aiming to make shopping a “whole life” experience.
The company’s founder and chief executive officer, Daniel Rimmer, said the move would offer “a fresh, whole-life shopping experience” and allow customers to “experience the whole shopping experience”.
“What we do is we try to bring the experience to the person, not the product, and we want people to buy things, we want them to buy clothes, we know what they want, we are trying to deliver,” he said.
“It’s a whole life experience, it’s not just a shopping experience.”
Wholesalers are hoping the new experience will encourage shoppers to buy more and spend more.
“There’s nothing quite like a new thing,” Mr Rimmer said.
Wholesaler Daniel Rimmers is hoping to make shoppers “live in a whole new way” when it comes to buying.
“We want people buy things and we know who they want to buy it from,” he says.
“And so that’s why we’ve got the whole life plan and we’re really hoping that this will really help with that.”
The company will offer online shopping, as well as in-store, in-person and online shopping.
The Wholesaloers will launch its first stores on December 7.
The brand is currently only open in Victoria, with the first stores to open in New South Wales in January.
Whole Life Brands will be the first retail store to open its first store in the state.
“I think it’s very exciting for the whole industry and really the retail industry and our brand is really exciting to the whole community and we have to look at the future,” Mr Janssen said.
The new store will open on December 1, 2020.