The NHL is not just an outlet for players, but for players to express their passion for the game and their personal brand.
And this week, they’re taking the next step by debuting the new “Bubbles” fragrance in the brand’s official league stores.
The new fragrance is available in its original bottles and a new “Crazy Bubblegum” scent, featuring an orange-based scent that is “a great way to unwind after a hard day.”
Bubblegums have long been a popular scent among fans of the game, as they are synonymous with the team and their home.
As such, the team released a limited run of the “Cobble Gum” fragrance last season.
“Cobloney” was also a popular pick for fans of former Sabres winger Nathan Horton, who signed with the Sabres this summer.
“It’s not just the scent,” said owner Russ Brandon.
“When you smell that smell, it’s like the whole team is there.
You’re like, ‘Oh, yeah, we’re in this together.'”
Brandon added that the team’s “Bucket” fragrance is similar to “Bud Light.”
“It comes from a bottle of Bud Light.
It’s like a bottle with a bunch of bubbles,” he said.
“There’s a little bit of that bubblegum flavor that comes out.”
Brandon said he expects the new fragrance will be a popular choice among fans who wear the team logo on their uniforms.
“I’m going to say it: the brand is going to be popular,” he told NHL.com.
“We’re going to get to a point where it’s really cool.”
For the fans who are more interested in the team, the brand has also released a “Polar Bear” scent to celebrate the NHL’s 10th anniversary.
Brandon said the brand “has the polar bear and all of that in it.
We’re bringing it back in some way or another.”
Brandon added the new collection is intended for “everybody.”
He said the team has a very good track record of releasing new products.
“They’re great brands, they do a great job of making sure the fans get what they want,” he explained.
“You know, if you look at our history, we did a great work over the last 10 years and we’ve got a really great relationship with our fans.”
With so many of the NHL team’s jerseys featuring the team crest, it would be no surprise if the brand releases more “Buble” and “Pulsar” products.
The NHL team also launched a limited edition of the brand during the preseason in the hopes that fans would buy it in stores.
“Penguins’ season is almost over,” Brandon said.
The team will release the “Buckeye” fragrance at its home rink at Rexall Place in Buffalo, where the team plays the Buffalo Sabres.
The “Bum-Bum” fragrance will also be released in stores throughout the league on July 9.
In addition to the “bubblegums,” the “Pumpkin Spice” scent will be available at all team stores in the first quarter of 2018.